Mar
2023

Online Versus Offline Network Marketing and the Networkers’ Mindset

One who is not exposed to the world of internet marketing, will think that there is no other way to attract and generate prospects for their network marketing business, but using the traditional methods, like building a warm market list of friends and family, cold calling, the 3-foot rule, hotel meetings, house parties, etc…

On the other hand, those that are only exposed to internet marketing, think that the traditional way of network marketing has no relevance for the network marketer today.

How Are Prospects Generated?

Traditional network marketing prospects are generated using many methods. These are only a few of them.

1. Warm market list building. These are your friends and family, and others whom you might consider to be close to you. You will build this list, and then schedule a time when it might be convenient to visit the prospects on the list.

2. Through Getting Referrals. Some network marketing companies use this strategy to get leads. From visiting the prospects in their warm market, whether they join your business or not, they would be asked if they knew anybody that might be interested in what they were offered. If they gave names of the interested, those manes are called referrals.

3. Cold Calling. This is where you schedule a time, and get on the phone, and start calling people that were referred to you by people you prospected earlier in your campaign. They are mostly strangers, and people from a leads list you may have bought.

4. The 3-foot Rule. This kind of prospecting is done when someone comes within three feet of you, you will strike up a conversation with them, with the intention of trying to get them interested in your company or products, or to invite them to a business opportunity meeting or so…

5. Hotel Meeting. This is mostly run by one of the leaders in the district, they may have gotten together with some other leaders to come up with the funds to rent the hotel room for those meeting nights, the goal is, to get prospects to this place so they can see a bigger picture of the company and its leaders. Many sign-ups are gotten at these meetings.

Internet marketing generated prospects for network marketing, are gotten, by using a system

The people coming through this system comes through a funnel loaded with money making programs within the system, for creating cash flow while building their primary business.

1. List Building. This list of leads is generated using the system, and at the same time branding the person using it, if done correctly.

2. Personal Branding. This is very critical for attracting and adding leads/prospects to your list. You are branded so that people will see you as a leader, and may follow you. They may opt in to your list if they trust you, and like what you are offering. Personal branding is a must if you want to build a successful network marketing business using the internet.

3. Cash While Building Your Primary Business This is one of the advantages of having a functional internet marketing system. You make money while concentrating on building your network marketing business. Prospects coming through the funnel, and accessing these programs, are more likely to submit their contact information to get into the program.

There are a lot more that I can say about the above mentioned, however, let us talk about the mindset of mlm prospects generated online to those offline.

We will start with offline prospects.. Having been conditioned by the practices and methods used by the old school of network marketing, prospects are set in their ways, doing what their up-line tell them to do, even though it does not flow with their own personalities and mindset.

They are so conditioned that if introduced to a new way, a new formula so they might attract more leads for their businesses, they would for a long time reject the formulas, being really afraid to try something new. Also, they may think that this new method of doing network marketing would violate the compliance of their company; if their company does not recommend it, then they are not doing it: and keep themselves another step away from being more productive.

Another area where you can see network marketing prospects not cooperative, is if they were on a list of leads which you bought. You make a phone call to them, and they are not receptive because they were not really expecting your call. They have have joined some other business opportunity. They may even listen to what you have to say, and may be polite, but know in their heart that this is not something they ordered, so there is not sale.

On the other hand:

A network marketing prospect that comes through a system, where they themselves had opted into, are more receptive and ready to take action. They are honored if you call them, especially if they recognizes you from a capture page, video, sales letter, blog, or article, they are delighted to talk with, and share their struggles with you, so you might give them a solution.

The truth is, this is the type of prospects you want coming into your funnel, they are willing to take action, they are willing to invest to see their businesses take off, they have hope in a system that might help them, they are always looking for something that would enhance their marketing campaign.

Jul
2022

Put The Old Dog Down? Marketing for Small Business

When do you determine its time for a trusted old friend to go? Here’s the dilemma. Marketing for small business and professionals has undergone significantly change during the last decade. In general, business has begun to move away from ‘old dog’ traditional marketing to a ‘new dog’ inbound marketing. In this article we will take a look at traditional marketing and the new inbound marketing.

Traditional Marketing The Old Dog

Lets begin by defining “traditional” marketing. Old dog traditional marketing relied primarily on sending one-way signals to get the attention of consumers. When the consumer attention was peaked it then pushed a message onto the consumer without knowing whether the consumer had interest in receiving the message. And for many years (we’re talking a century) this type of marketing seemed to work.

The delivery of the message is still important to the process of marketing, but with the adoption of the internet as the main communication channel (between sellers and customers) how the message is delivered and how it is received has changed the foundation of modern marketing.

Inbound Marketing The New Dog

Inbound marketing is a form of digital marketing designed to get customer to find the message. With inbound marketing a message is crafted to elicit the interest of a customer. When the customer ‘wants’ to hear a message they search to find the message. When the customer is returned your message you’ve been found digitally. The customers desire to hear the message increases the odds the message will resonate with the customer. Through this process of finding, receiving, and resonating messages a customer may start to develop a bond of trust with the sender of the message and begin to view the sender as an authority figure on the subject.

The message is not the only incentive for choosing the new dog over the old dog. The digital delivery channels for inbound marketing open up possibilities for two-way communication with potential customers. This two-way communication dramatically alters the formatting possibilities for delivery of the message. Instead of relying on the onetime one-way message that traditional marketing offers inbound marketing encourages two-way communication between the sender and customer.

The inbound message is crafted to inform, support, and enhance customer knowledge on a subject. And because the digital delivery channels allow two-way communication the message may help the customer engage with the sender of the message.

There is another important element doesn’t get much attention. And that is proactive outbound marketing. This outbound marketing is the response actions taken to ‘further’ qualify and engage with potential leads obtained from inbound marketing.

Marketing Definitions

Traditional marketing is signaling for attention and then pushing unwanted messages onto unsuspecting customers. We define inbound marketing as the origination of a digital action to elicit interest or engage with potential customers e.g. on page Seo, blog articles, reports, white papers, and social media messaging. Outbound marketing is defined by any proactive action to ‘further’ the engagement with the potential customer. This would include proactive marketing initiatives such as off page Seo, email marketing, local search management, online meetings, and social media interaction.

Networking Similarities

Inbound marketing, in its most rudimentary form, existed long before the modern term took root. When I first began in business a form of it was better known as networking. In networking (we’re not referring to MLM) people earned respect and trust by engaging with others and this trust advanced mutual benefit. Because there was an element of trust involved these relationships could, did, and do drive considerable business.

To be clear, the two are not exactly the same. On the contrary, one begins on a personal level while the other begins through digital interaction. The point is there are similarities between the two. These similarities provide a better point of reference as to why inbound marketing is thought of so highly today, and why it works. Networking is still around and going strong, but is slowly being supplanted by inbound marketing. The way parties meet and the style of earning trust changes with inbound marketing. But the core principal’s of networking, relevant two-way communication, trust building, and authority status development exists in inbound marketing.

How Companies, Brands, And Non Profits Communicate

The internet has changed the way companies, brands, and non-profits engage with others and conduct business. I’d be willing to place a bet that at some point in time you’ve run across a blog post or article that interested or repelled you so much you left a comment, or if you didn’t you wanted to leave one. This engagement with the senders message ( with or without response) is the way companies, brands, and non profits develop relationships with customers.

There is market moving ‘power’ in being able to move people into action. The relationships (where there exists a positive connotation) that develop have a greater chance of turning into trusted relationships once the customer has granted authority status to the sender of the message for the subject matter.

Like in networking, when trust is established the customer is more open to hearing the message and the call to action. Likewise, if the customer and sender enjoy a reciprocal relationship there exists some probability the call to action will be heard and possibly acted upon. Taking it one step further, with a relationship based on trust the receiver of the message (customer) may now also influence the original sender of the message with their own mutually beneficial call to action.

Relevance Core To Inbound Marketing

Relevance is the core competency in inbound marketing. If a company, brand, or nonprofit can deliver a relevant message to a prospective customer then an opportunity exists for both to receive mutual benefit. There’s not much more to say about relevancy except to say without it you will not reach the parties you wish to reach. These limitations could be detrimental to marketing efforts. Keep your message relevant and you’ll likely find success.

Quality Over Quantity

A relevant well crafted message will help you get good traction. An excellent crafted relevant message will rock! When considering content always remember the quality of the content should remain steadfast over the quantity of content. If given a choice between 100 good articles Vs 10 excellent articles don’t hesitate to choose the 10 excellent articles.

Inbound marketing differs from the ‘old dog’ outbound marketing because of the way the message is sent, received, and in the manner in which parties can communicate. There are many additional benefits over traditional outbound marketing some process related, others financial. So now that we’ve had a chance to diagnose the dilemma are you ready to put the old dog down?

For an overview of inbound marketing Vs outbound marketing you can view this info-graphic originally posted in Mashable http://mashable.com/2011/10/30/inbound-outbound-marketing/