Mar
2023

Online Versus Offline Network Marketing and the Networkers’ Mindset

One who is not exposed to the world of internet marketing, will think that there is no other way to attract and generate prospects for their network marketing business, but using the traditional methods, like building a warm market list of friends and family, cold calling, the 3-foot rule, hotel meetings, house parties, etc…

On the other hand, those that are only exposed to internet marketing, think that the traditional way of network marketing has no relevance for the network marketer today.

How Are Prospects Generated?

Traditional network marketing prospects are generated using many methods. These are only a few of them.

1. Warm market list building. These are your friends and family, and others whom you might consider to be close to you. You will build this list, and then schedule a time when it might be convenient to visit the prospects on the list.

2. Through Getting Referrals. Some network marketing companies use this strategy to get leads. From visiting the prospects in their warm market, whether they join your business or not, they would be asked if they knew anybody that might be interested in what they were offered. If they gave names of the interested, those manes are called referrals.

3. Cold Calling. This is where you schedule a time, and get on the phone, and start calling people that were referred to you by people you prospected earlier in your campaign. They are mostly strangers, and people from a leads list you may have bought.

4. The 3-foot Rule. This kind of prospecting is done when someone comes within three feet of you, you will strike up a conversation with them, with the intention of trying to get them interested in your company or products, or to invite them to a business opportunity meeting or so…

5. Hotel Meeting. This is mostly run by one of the leaders in the district, they may have gotten together with some other leaders to come up with the funds to rent the hotel room for those meeting nights, the goal is, to get prospects to this place so they can see a bigger picture of the company and its leaders. Many sign-ups are gotten at these meetings.

Internet marketing generated prospects for network marketing, are gotten, by using a system

The people coming through this system comes through a funnel loaded with money making programs within the system, for creating cash flow while building their primary business.

1. List Building. This list of leads is generated using the system, and at the same time branding the person using it, if done correctly.

2. Personal Branding. This is very critical for attracting and adding leads/prospects to your list. You are branded so that people will see you as a leader, and may follow you. They may opt in to your list if they trust you, and like what you are offering. Personal branding is a must if you want to build a successful network marketing business using the internet.

3. Cash While Building Your Primary Business This is one of the advantages of having a functional internet marketing system. You make money while concentrating on building your network marketing business. Prospects coming through the funnel, and accessing these programs, are more likely to submit their contact information to get into the program.

There are a lot more that I can say about the above mentioned, however, let us talk about the mindset of mlm prospects generated online to those offline.

We will start with offline prospects.. Having been conditioned by the practices and methods used by the old school of network marketing, prospects are set in their ways, doing what their up-line tell them to do, even though it does not flow with their own personalities and mindset.

They are so conditioned that if introduced to a new way, a new formula so they might attract more leads for their businesses, they would for a long time reject the formulas, being really afraid to try something new. Also, they may think that this new method of doing network marketing would violate the compliance of their company; if their company does not recommend it, then they are not doing it: and keep themselves another step away from being more productive.

Another area where you can see network marketing prospects not cooperative, is if they were on a list of leads which you bought. You make a phone call to them, and they are not receptive because they were not really expecting your call. They have have joined some other business opportunity. They may even listen to what you have to say, and may be polite, but know in their heart that this is not something they ordered, so there is not sale.

On the other hand:

A network marketing prospect that comes through a system, where they themselves had opted into, are more receptive and ready to take action. They are honored if you call them, especially if they recognizes you from a capture page, video, sales letter, blog, or article, they are delighted to talk with, and share their struggles with you, so you might give them a solution.

The truth is, this is the type of prospects you want coming into your funnel, they are willing to take action, they are willing to invest to see their businesses take off, they have hope in a system that might help them, they are always looking for something that would enhance their marketing campaign.